Loyalty Promotions
Build solid customer connections and drive repeated engagement with loyalty promotions. These campaigns are not just cost-effective but are globally recognised as an effective marketing tool, used successfully for over 35 years to enhance brand loyalty and increase sales.
ABOUT LOYALTY PROMOTIONS
Turning Actions into Habits
It often takes 12–14 repetitions of an activity to make it a habit. Loyalty promotions are specifically designed to cultivate these habits in your customers over a set period, generally 12–14 weeks. During this time, customers are incentivised to make qualifying purchases to earn desirable collectables. These collectables, often part of a set (e.g., SMEG Knife sets), encourage ongoing participation in the promotion to complete the collection.
ABOUT LOYALTY PROMOTIONS
Customised for Your Business Needs
While loyalty promotions have been a familiar strategy in New Zealand and Australia, seen extensively with service stations promoting crystal glassware and supermarkets running cookware campaigns, we have tailored this concept for B2B businesses. Our approach delivers innovative and highly desirable products curated specifically for your business customers.
Examples of B2B Loyalty Promotions
Premium Office Supplies Collection
Reward your loyal customers by offering high-end office supplies, such as executive pens, customised notebooks, or ergonomic desk accessories, as part of a tiered loyalty program. For example, businesses that reach specific purchasing thresholds over a finite period could earn exclusive items to enhance their workplace environment.
Technology Upgrades for Clients
Provide practical and valuable rewards like branded power banks, Bluetooth®️ headsets, or wireless charging stations. These items not only support productivity but also maintain your brand presence in your clients’ daily operations.
Industry-Specific Tools
Tailor promotions to your client base by offering tools or equipment specific to their sector. For example, clients in the hospitality industry might qualify for professional-grade kitchenware, while technical businesses could earn precision instruments or specialised devices relevant to their field, based on their sales in a 4 month period.
Training and Development Opportunities
Reward loyalty with access to exclusive training programs, webinars, or certification courses. This approach helps businesses invest in their teams’ development while strengthening partnerships and brand loyalty.
Customised Incentive Packages
Create bespoke incentive bundles that align with clients’ unique needs. These might include a mix of industry-relevant tools, branded merchandise, and exclusive experiences, ensuring the promotion adds exceptional value to the business relationship.
Such loyalty initiatives not only incentivise repeat engagements but also foster long-term partnerships built on mutual value and trust.
Proven Success in Loyalty Promotions
Don’t just take our word for it. Hear from our satisfied clients:
“We have developed highly successful programs together, with the last promotion achieving a lift in sales of over 19%.”
Tony Cetrola, Symbion Health
Strengthen your customer base while boosting business growth
Build solid customer connections and drive repeated engagement with loyalty promotions. These campaigns are not just cost-effective but are globally recognised as an effective marketing tool, used successfully for over 35 years to enhance brand loyalty and increase sales.
